Great to get introduced to the Children’s markets these “snippets” are short and to the point.
Consider them as “10 minute seminars”; they will help you immerse yourself into the market and start thinking in “the right way”.

There are 8 in all:

The Simple Rules
Children’s Marketing Ethics
The Age Of Childhood
Developing Children’s Products
Licensing
Researching Children
Setting up Focus Groups
Data Protection

The first 3 are free to every customer.
Snippets 4-8 cost just £5

Please note this product will be e-mailed to you. Please make sure you give us your e-mail address when you check out. Thanks

Great to get introduced to the Children’s markets these “snippets” are short and to the point.
Consider them as “10 minute seminars”; they will help you immerse yourself into the market and start thinking in “the right way”.

There are 8 in all:

The Simple Rules
Children’s Marketing Ethics
The Age Of Childhood
Developing Children’s Products
Licensing
Researching Children
Setting up Focus Groups
Data Protection

The first 3 are free to every customer.
Snippets 4-8 cost just £5

Please note that this product will be sent to you as a download after you have gone through the checkout system – thanks

Unbelievable Value – This would cost £1,000′s if conducted as a new research project

Authors: Jammy Rascals Ltd (Nic Jones)

Report subject: Football Collections

Participants: Boys 5-14 and their moms and dads

General description:

This report gives a fantastic snapshot of the values of collecting and how this pertains to football (soccer). 
We asked a number of boys and their parents what they thought about collecting and whether they liked football type collections in particular.
It is no surprise that boys voted overwhelmingly in favour, but what this report further demonstrates is some detail on what they think makes a good collection, their thoughts on a National Squad collection versus thweir own club and how they would want to interact with the whole concept.
We also collected questionnaires from parents and guardians and leaders such as football club coaches and their reactions to collecting are documented.

A very valuable report if you are looking into the football market and brilliant value!

NB: the price in $US Dollars is the correct price, the price for all other currencies will be calculated at the payment point. The prices here are guidelines for your convenience.

FREE

A short introduction to the communications world of children!

A few charts to prompt the reader with some ideas when thinking of selling products to this audience.

CONTENTS
1.Creating a positive perception 2.How children communicate 3.Communicating with children –Creating a positive perception –Gaining a sale –Touch Points –The Digital Playground.

Material: Child Psychology
Author: Dr Amanda Gummer; FUNdamentals

Essential short reports for understanding the basics od child development.

This report discusses Children as Consumers

Material: Child Psychology
Author: Dr Amanda Gummer; FUNdamentals

Essential short reports for understanding the basics od child development.

This report discusses Children at Bathtime

Material: Child Psychology
Author: Dr Amanda Gummer; FUNdamentals

Essential short reports for understanding the basics od child development.

This report discusses the value of music to children and the issue of food in toys and how this equates to obesity.

Material: Child Psychology
Author: Dr Amanda Gummer; FUNdamentals

Essential short reports for understanding the basics od child development.

This report discusses violence in video games and its effect on our children’s development; plus a report on the modern playground

Material: Child Psychology
Author: Dr Amanda Gummer; FUNdamentals

Essential short reports for understanding the basics od child development.

This report discusses the importance of routine in the childs life and how parents can effect their children by lokking after themselves first!

We want you to test drive the Expert book and so we are willing to send you the first part to whet your appettite.

ALL FREE!

Please note that this product will download only after you have gone throught the checkout system.

ENJOY!

SALE ON – HALF PRICE!

Download the Pdf version – save ££’s

This is a PDF version.

This is a one person license; In purchasing this download version you are agreeing that you are the sole reader of the book and that you will not pass on to any third party for whatever reason.
You can purchase a multi-person license by contacting us: info@childrensmarketingexpert.com

Marketing Brands to Children – Ethically

The book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible.
Gain a unique insight into this key market sector and learn how to “do the right thing” when developing products, devising strategies, and launching and maintaining market presence. Brand owners can learn how, not only to “put children first”, but also to build long-term relationships with them. This book takes a head-on approach to the issues raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion.
The author tackles this subject with an insightful approach to the subject of marketing to young people which is both ethical and effective. Readers will discover a new understanding of how it is possible to engage responsibly with children as consumers whilst also building brand trust and loyalty amongst parents, carers and teachers

Marketing Brands to Children – Ethically

The book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible.

Gain a unique insight into this key market sector and learn how to “do the right thing” when developing products, devising strategies, and launching and maintaining market presence. Brand owners can learn how, not only to “put children first”, but also to build long-term relationships with them. This book takes a head-on approach to the issues raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion.

The author tackles this subject with an insightful approach to the subject of marketing to young people which is both ethical and effective. Readers will discover a new understanding of how it is possible to engage responsibly with children as consumers whilst also building brand trust and loyalty amongst parents, carers and teachers.