Professional interim marketing & management
Experience & Specialities!
I’ve been around marketing and advertising for a long time – Over 25 years!
I have covered much ground in that time. I’ve tried to list them all here.
If you’re after something I don’t mention then please ask, as I may just have missed it off the list!
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Skill Level Comments
Insight Advanced 20+ years planning, analysing and researching
Strategy Advanced 25+ years - business, marketing, brand, advertising, communications
Licensing Advanced 10+ years - brands, consumer products, product development
NPD Advanced 10+ years - ideas, creation, range development, design, packaging
Launches Specialist 20+ years - brand and product ranges: Idea, NPD, range development, Retail sell-In, advertising, media
Retail Advanced 15+ years - retail sell-in, licensing, POS, promotions, customer journey, research
Advertising Specialist 25+ years - planning, creativity, media
Media planning and buying Specialist 20+ years - traditional media, strategy, planning & buying
Digital Experienced 5+ years - SEO, blogging, social networking
Marketing to children and families Specialist 25+ years marketing brands to children and parents - Toys, gifts, food, apparel, film, TV, radio, software, publishing
FMCG Advanced 5+ years - Launches / Product management: Food, Frozen food, food supplements, consumer products, licensing, promotions.
CRM Experienced 2+ years - customer journey, acquisition & retention, ROI
People management Advanced 15+ years - cross-functional team leadership
Interim Advanced 3+ years - senior marketing
Consultancy Advanced 15+ years - Business and marketing: brands, products, communications & licensing
