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	<title>Marketing Interim &#187; Television</title>
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		<title>Celebrating Kids! &#8211; Sesame Street is 40</title>
		<link>http://marketinginterim.co.uk/archives/321</link>
		<comments>http://marketinginterim.co.uk/archives/321#comments</comments>
		<pubDate>Fri, 27 Nov 2009 12:34:10 +0000</pubDate>
		<dc:creator>jammyrascals</dc:creator>
				<category><![CDATA[The Jammy Rascals Blog]]></category>
		<category><![CDATA[educating children]]></category>
		<category><![CDATA[Elmo]]></category>
		<category><![CDATA[ethical kids]]></category>
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		<description><![CDATA[Hoorah for Sesame Street! This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme that today may not&#8230;]]></description>
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		<title>Marketing to Kids Ethically &#8211; Part 2</title>
		<link>http://marketinginterim.co.uk/archives/301</link>
		<comments>http://marketinginterim.co.uk/archives/301#comments</comments>
		<pubDate>Mon, 23 Nov 2009 08:16:16 +0000</pubDate>
		<dc:creator>jammyrascals</dc:creator>
				<category><![CDATA[The Jammy Rascals Blog]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Television]]></category>
		<category><![CDATA[X Factor]]></category>

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		<description><![CDATA[I was asked last week: &#8220;Is advertising targeted directly at children correct or not?&#8221; I did think about it but I knew the answer I would give as it is the same every time I&#8217;m asked, and it has been asked on many occasions, most especially in recent years. I believe that all advertising reaches&#8230;]]></description>
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		<title>Brand Licensing Europe &#8211; a report!</title>
		<link>http://marketinginterim.co.uk/archives/158</link>
		<comments>http://marketinginterim.co.uk/archives/158#comments</comments>
		<pubDate>Fri, 02 Oct 2009 10:50:15 +0000</pubDate>
		<dc:creator>Nic</dc:creator>
				<category><![CDATA[The Jammy Rascals Blog]]></category>
		<category><![CDATA[advanstar]]></category>
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		<category><![CDATA[Bandai]]></category>
		<category><![CDATA[Ben 10]]></category>
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		<category><![CDATA[Television]]></category>
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		<description><![CDATA[Was that possibly the best Brand Licensing Show ever?  I have been attending Licensing shows here in the UK and in the USA for many years and whilst the scale of America is always impressive, I have to say that I was hugely impressed with BLE this year.  We don’t have to jump back very&#8230;]]></description>
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		<title>Nickelodeon&#039;s Brand Cohesion Grows Up</title>
		<link>http://marketinginterim.co.uk/archives/153</link>
		<comments>http://marketinginterim.co.uk/archives/153#comments</comments>
		<pubDate>Wed, 30 Sep 2009 09:09:01 +0000</pubDate>
		<dc:creator>Nic</dc:creator>
				<category><![CDATA[The Jammy Rascals Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Cyma Zarghami]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing to children; kids]]></category>
		<category><![CDATA[Nick Jr]]></category>
		<category><![CDATA[Nickelodeon]]></category>
		<category><![CDATA[Nicktoons]]></category>
		<category><![CDATA[Television]]></category>

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		<description><![CDATA[From Brandchannel;  After 30 years of broadcasting to kids, Nickelodeon realized it was time to grow up.  Their corporate identity, that is, not their programming. This week, the children&#8217;s cable network launched a new cohesive identity across all operations within the Nickelodeon universe on television, feature films, consumer products, online, recreation and publishing throughout 175&#8230;]]></description>
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