Professional interim marketing & management
Posts tagged Television
Celebrating Kids! – Sesame Street is 40
Nov 27th
Hoorah for Sesame Street!
This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >
Marketing to Kids Ethically – Part 2
Nov 23rd
I was asked last week: “Is advertising targeted directly at children correct or not?”
I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.
I believe that More >
Brand Licensing Europe – a report!
Oct 2nd
Was that possibly the best Brand Licensing Show ever?
I have been attending Licensing shows here in the UK and in the USA for many years and whilst the scale of America is always impressive, I have to say that I was hugely impressed with BLE this year.
We don’t have to More >
Nickelodeon's Brand Cohesion Grows Up
Sep 30th
From Brandchannel; After 30 years of broadcasting to kids, Nickelodeon realized it was time to grow up. Their corporate identity, that is, not their programming.
This week, the children’s cable network launched a new cohesive identity across all operations within the Nickelodeon universe on television, feature films, consumer products, online, recreation and publishing More >
