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	<title>Marketing Interim &#187; MGA Entertainment</title>
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		<title>Marketing to kids &#8211; Dolls &#8211; an opportunity!</title>
		<link>http://marketinginterim.co.uk/archives/292</link>
		<comments>http://marketinginterim.co.uk/archives/292#comments</comments>
		<pubDate>Wed, 25 Nov 2009 08:47:31 +0000</pubDate>
		<dc:creator>jammyrascals</dc:creator>
				<category><![CDATA[The Jammy Rascals Blog]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[Bratz]]></category>
		<category><![CDATA[Doll]]></category>
		<category><![CDATA[dolls]]></category>
		<category><![CDATA[girls toys]]></category>
		<category><![CDATA[kids dolls]]></category>
		<category><![CDATA[kids marketing]]></category>
		<category><![CDATA[kids research]]></category>
		<category><![CDATA[marketing to kids]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[MGA Entertainment]]></category>
		<category><![CDATA[toy marketing]]></category>
		<category><![CDATA[toys]]></category>

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		<description><![CDATA[Mattel is a worldwide smash as a company. Why is this? it&#8217;s a simple answer &#8211; Barbie! The history of Barbie is well documented so I&#8217;ll let you do your own research but the rise of a phenomenal brand has mapped the rise of parent company Mattel. In the UK we had Sindy, which for nearly&#8230;]]></description>
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