Professional interim marketing & management
Posts tagged marketing to children; kids
Facebook bows to pressure for “kids panic button” but do kids know theiy’re beeing groomed?
Jul 12th
I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded.
However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and More >
Article in Toys n Playthings Magazine
Jan 15th
This link is to my article in TnP
They decided to call me a “Guru”. I like it though!
http://content.yudu.com/Library/A1kwrz/ToysnPlaythingsFebru/resources/234.htm
Nickelodeon’s new branding – or is it?
Dec 2nd
Have you seen Nick’s new branding? yes? well you must be in North America then!
Back in September, after reading about Nickelodeon‘s plans to re-brand and seeing the images I thought I’d wait a while before commenting on the marque and whether I believe it to be an improvement.
At the time More >
Get Your Products Reviewed By The Expert!
Dec 1st
Have you developed a kids targeted Brand?
Have you got a good idea that needs an opinion?
We will review all of your products for you.
Marketing to Kids Ethically – Part 2
Nov 23rd
I was asked last week: “Is advertising targeted directly at children correct or not?”
I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.
I believe that More >
Marketing to children ethically – Sport
Nov 10th
Image via Wikipedia
On Saturday (7th Nov) I went to a Rugby Union International at the incredible Millennium Stadium in Cardiff, Wales, where I watched Wales play New Zealand.
For those that are unaware of this marvellous sport, this is quite big match in the World calendar with the 2nd best team in the More >
Marketing to children – Mickey Mouse gets a re-brand!!
Nov 9th
Image via Wikipedia
It is with great interest that I’m following this story from the NY Times and further mentioned on the Brandchannel web site.
Mickey Mouse is to get a re-brand to pull the litle chap into the 21st Century. What do we think, eh? good or bad, cool or foolhardy?
Personally I More >
Nickelodeon's Brand Cohesion Grows Up
Sep 30th
From Brandchannel; After 30 years of broadcasting to kids, Nickelodeon realized it was time to grow up. Their corporate identity, that is, not their programming.
This week, the children’s cable network launched a new cohesive identity across all operations within the Nickelodeon universe on television, feature films, consumer products, online, recreation and publishing More >
