Professional interim marketing & management
Posts tagged licensing
Celebrating Kids! – Sesame Street is 40
Nov 27th
Hoorah for Sesame Street!
This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >
Marketing to children – Mickey Mouse gets a re-brand!!
Nov 9th
Image via Wikipedia
It is with great interest that I’m following this story from the NY Times and further mentioned on the Brandchannel web site.
Mickey Mouse is to get a re-brand to pull the litle chap into the 21st Century. What do we think, eh? good or bad, cool or foolhardy?
Personally I More >
Brand Licensing Europe – a report!
Oct 2nd
Was that possibly the best Brand Licensing Show ever?
I have been attending Licensing shows here in the UK and in the USA for many years and whilst the scale of America is always impressive, I have to say that I was hugely impressed with BLE this year.
We don’t have to More >
