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	<title>Marketing Interim &#187; kids licensing</title>
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		<title>Celebrating Kids! &#8211; Sesame Street is 40</title>
		<link>http://marketinginterim.co.uk/archives/321</link>
		<comments>http://marketinginterim.co.uk/archives/321#comments</comments>
		<pubDate>Fri, 27 Nov 2009 12:34:10 +0000</pubDate>
		<dc:creator>jammyrascals</dc:creator>
				<category><![CDATA[The Jammy Rascals Blog]]></category>
		<category><![CDATA[educating children]]></category>
		<category><![CDATA[Elmo]]></category>
		<category><![CDATA[ethical kids]]></category>
		<category><![CDATA[ethical marketing]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[kids licensing]]></category>
		<category><![CDATA[kids marketing]]></category>
		<category><![CDATA[kids research]]></category>
		<category><![CDATA[kids resources]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[marketing to children]]></category>
		<category><![CDATA[marketing to kids]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[SesameStreet]]></category>
		<category><![CDATA[Television]]></category>

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		<description><![CDATA[Hoorah for Sesame Street! This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme that today may not&#8230;]]></description>
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