Professional interim marketing & management
Posts tagged Food and Related Products
UK government slashes spend on healthy eating campaign – and hopes brand owners will be more ethical!
Jul 8th
Posted by jammyrascals in The Jammy Rascals Blog
The UK government has for the first time laid out its plans to slash the “Change4Life’s” £75m marketing spend and has said it expects brands to pick up the bill.
In a speech yesterday (7 July) at the Faculty of Public Health annual conference, health secretary Andrew Lansley outlined plans for More >
Marketing To Kids Ethically – Is banning Junk Food Advertising The Answer?
Dec 20th
Posted by jammyrascals in The Jammy Rascals Blog
I’m not absolutely sure that the calls to ban junk food advertising will have the effect that many moms and pressure groups expect it to.
There can be no doubt that foods high in fat, sugar, salt (FSS), preservatives, additives or anything, for that matter, unnatural and inorganic, is not good More >
advertising, childrens marketing, ethical kids, ethical marketing, families, Federal Trade Commission, Food and Related Products, health, Junk food, kids marketing, kids obesity, kids research, kids resources, marketing to children, marketing to kids, Nic Jones, obesity, Product placement, Salt, sugar, Television advertisement
General Mills To Cut Sugar In Kids Cereals : Eat. Drink. Better.
Dec 10th
Posted by jammyrascals in The Jammy Rascals Blog
Here’s a report from USA which is good news for all of us!
I hope they mean it; Well done General Mills
I really hope manufacturers are finally accepting their moral responsibility to the children.
General Mills To Cut Sugar In Kids Cereals : Eat. Drink. Better..
Marketing to Kids Ethically – Part 3
Nov 30th
Posted by jammyrascals in The Jammy Rascals Blog
I finished off part 2 with this thought: “In my opinion you advertise to children provided you are not exploiting them. Of course the next question is what is exploitation when marketing to kids.”
Simple – anything that is marketed to children that hides the truth behind the product; or put More >
Marketing to Children Ethically – Obesity in the UK latest
Nov 12th
Posted by jammyrascals in The Jammy Rascals Blog
Image via Wikipedia
November 2009: The National Heart Forum in the UK says new data suggests obesity may be levelling off in children.
Is this great news? I say it’s encouraging, but not great, it’s ok, but let’s not get carried away it’ll take generations to undo the scandalous damage done to More >
Not Immune To Criticism, Kellogg Removes Health Claim From Krispies (via brandchannel)
Nov 6th
Posted by jammyrascals in The Jammy Rascals Blog
Well, some good news on the food front.
The substance behind Kelloggs claims couldn’t be defended and they have done the right thing, which I have to congratulate them for. It’s a shame they spent so much time cooking up the claim in the first place.
Let’s hope it’s a start of More >
Marketing to Kids Ethically – part 1
Nov 5th
Posted by jammyrascals in The Jammy Rascals Blog
Time to stop beating about the bush. Is marketing to children ethical or not?
My opinion; yes its fine to market to children
My rider: that the product and brand have been developed “ethically” and that there is absolutely no attempt by the brand owner to exploit children and their families.
How is this More >
