Professional interim marketing & management
Posts tagged ethical kids
UK – kids obesity – Ofcom to keep current HFSS restrictions
Jul 26th
Ofcom has announced it is to keep the current advertising restrictions on products high in fat, salt or sugar (HFSS) during children’s airtime and around programmes with a “disproportionately high child audience”.
The media regulator said it is “satisfied” broadcasters had adhered to the restrictions and regulations brought in during 2006 to More >
UK – NICE calling for ban on Trans Fats – at last!
Jun 22nd
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England.
The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing!
NICE is also pressing More >
Nick Clegg attacks Children’s advertising – so let’s get ethical!
Jun 17th
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood.
Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children.
Clegg told the Daily Mail: “…with children being More >
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
May 23rd
What do Telcos think of Marketing to Children?
By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >
Primark and the Padded Bikini – the full story!
Apr 23rd
As promised here is the whole article which appeared on the Retail Bulletin
Primark and the Padded Bikini – when “doing the right thing wins the day”!
Last week was a good one in the world of children’s marketing; a week when the “right thing” was done by the young consumer. Primark More >
Quality free time puts kids on a positive path | Jammy Rascals Blog
Mar 22nd
Here’s a report on positive kids from the Honolulu Advertiser
It may seem blindingly obvious but we all forget to go back to basics when the pressure is on:
Quality free time puts kids on a positive path | honoluluadvertiser.com | The Honolulu Advertiser.
Positive kids update-Kraft to trim sodium levels in food products | Reuters
Mar 19th
Every step, no matter how small, is a psoitive one!
I doubt I’ll say this too often but here goes: “well done Kraft” and I’m not being patronising!
NEW YORK, March 17 (Reuters) – Kraft Foods (KFT.N), the maker of Oreo cookies and Velveeta cheese, plans to cut sodium levels in its North American More >
Advertising affects kids’ health, Expert to say
Mar 17th
A doctor is to recommend to a Parlaimentary committee in the UK restricting advertising to kids because of a possible adverse effect on health – full script below
I applaud all measures taken to protect children but I’m just not sure how this can be applied because the strongest inter-advertising More >
Sexual images now an inescapable part of childrens lives, says psychiatrist | News.com.au
Mar 17th
Interesting article from Australia
What can be done about this? as they say, is the cat out of the bag?
I agree with the sentiments at the end of the article and that we should be aware of kids as they grow up and be sensitive to their own inquisitiveness.
Positive Childhood: The Observer Kids Ethical Awards 2010
Mar 12th
This is a worthwhile cause and one that deserves awareness and recognition. Unfortunately the deadline is over for entries but the ethos should gain support and we should celebrate the nominees and winners!
The Observer Ethical Awards, in association with Ecover, have launched for 2010. Now in their fifth year the awards More >
Great kids Brands – Household Staples: Lego
Mar 5th
Image via Wikipedia
Apparently Lego has had a brilliant year and has announced increased profits – http://tinyurl.com/ygbzx4b
It is to me no surprise that consumers fall back on household staples in times of hardship and Lego is a brand at the top of the list when it comes to toys which mums are More >
Ethical marketing to kids – 2010 the year of honesty!
Jan 20th
There have been many blogs and communities discussing the big trends for marketing in 2010 and as you’d imagine there has been all kinds of suggestions, which essentially concentrate on the traditional model of our capitalist world and rather ignore the fact that things have fundamentally changed.
Many commenters have forgotten what More >
Article in Toys n Playthings Magazine
Jan 15th
This link is to my article in TnP
They decided to call me a “Guru”. I like it though!
http://content.yudu.com/Library/A1kwrz/ToysnPlaythingsFebru/resources/234.htm
