Professional interim marketing & management
Posts tagged brand licensing
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
Marketing to children – Mickey Mouse gets a re-brand!!
Nov 9th
Image via Wikipedia
It is with great interest that I’m following this story from the NY Times and further mentioned on the Brandchannel web site.
Mickey Mouse is to get a re-brand to pull the litle chap into the 21st Century. What do we think, eh? good or bad, cool or foolhardy?
Personally I More >
Brand Licensing Europe – a report!
Oct 2nd
Was that possibly the best Brand Licensing Show ever?
I have been attending Licensing shows here in the UK and in the USA for many years and whilst the scale of America is always impressive, I have to say that I was hugely impressed with BLE this year.
We don’t have to More >
