I think this is a loser and won’t last on shelves for long.

Also think they’ve got it wrong with the name – feels like adults thinking “great name” but using “kids” makes it very childish and will put off the potential tween and teen audience

The following is the report from http://www.marketingmagazine.co.uk/

Tetley Tea is looking to extend into the children’s market with the launch of a caffeine-free Redbush and Honeybush tea brand, T4KIDZ. Tetley trials T4KIDZ The product, which is being trialled in 75 Tesco stores, is available in Pure, Vanilla, and Strawberry variants. It is being distributed in resealable pouches of 20 bags, and can be drunk with or without milk. Tetley claimed that its consumer research has strongly indicated that T4KIDZ will prove popular both with parents and children. Tetley’s marketing manager for T4KIDZ, Anand Gandesha, said: ‘We’re a nation of tea drinkers, so it makes sense to have a version of our favourite beverage for children.’ Separately, Tetley plans to revive its well-known animated brand characters, the Tea Folk, in a TV advertising campaign this month, following a 10-year hiatus. The £7m campaign has been created by MCBD