about 1 year ago - 1,962 comments
I think this is a loser and won’t last on shelves for long. Also think they’ve got it wrong with the name – feels like adults thinking “great name” but using “kids” makes it very childish and will put off the potential tween and teen audience The following is the report from http://www.marketingmagazine.co.uk/ Tetley Tea…
about 1 year ago - 640 comments
Ofcom has announced it is to keep the current advertising restrictions on products high in fat, salt or sugar (HFSS) during children’s airtime and around programmes with a “disproportionately high child audience”. The media regulator said it is “satisfied” broadcasters had adhered to the restrictions and regulations brought in during 2006 to reduce children’s exposure…
about 1 year ago - 546 comments
I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded. However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and devious and as such…
about 1 year ago - 915 comments
The UK government has for the first time laid out its plans to slash the “Change4Life’s” £75m marketing spend and has said it expects brands to pick up the bill. In a speech yesterday (7 July) at the Faculty of Public Health annual conference, health secretary Andrew Lansley outlined plans for a responsibility deal “built…
about 1 year ago - 550 comments
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England. The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing! NICE is also pressing for further reductions…
about 1 year ago - 1,229 comments
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood. Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children. Clegg told the Daily Mail: “…with children being bombarded by…
about 1 year ago - 627 comments
What do Telcos think of Marketing to Children? By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of site. “What are Networks…
about 1 year ago - 1,261 comments
As promised here is the whole article which appeared on the Retail Bulletin Primark and the Padded Bikini – when “doing the right thing wins the day”! Last week was a good one in the world of children’s marketing; a week when the “right thing” was done by the young consumer. Primark not only agreed…
about 1 year ago - 496 comments
Some very interesting words from a very interesting person, Dave Lawrence who definitely has children’s best interests at heart. It is frustating that the two sides of the kids marketing debate are poles apart and no matter what anyone does the entrenchment remains and it’s much easier for politicians to jump on the back of…
about 1 year ago - 597 comments
Here’s a report on positive kids from the Honolulu Advertiser It may seem blindingly obvious but we all forget to go back to basics when the pressure is on: Quality free time puts kids on a positive path | honoluluadvertiser.com | The Honolulu Advertiser.
