The best toy marketing I’ve seen this year, by a long chalk!

Well done UK  toy company Worlds Apart! I think this is not only a good idea for the toy market but that World’s Apart have put marketing toys to kids on another level with their involvement. I want to use this too on a new site I’m developing and so will be on the phone to them pronto!

So what have they done?
They’ve joined up with a renowned psychologist to produce a scientific formula designed to calculate a toy’s ‘play value’ based on factors including cost, the amount of time a child is expected to spend with it and whether it encourages skills such as creativity and social interaction.

 The Formula, which is available to use via an online calculator at www.toybuyornot.co.uk allows parents to quickly compute if a toy is likely to be a hit with their child. It was developed after a survey of nearly 5,000 parents found that 65 per cent said their children often received toys they didn’t play with, and eight out of 10 parents admitting they were being more cautious about how they spend their cash this year.

http://www.toybuyornot.co.uk/

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