Kelloggs exposed in this article from Brandchannel

It is so wrong on many levels in marketing brands to children and family to make such claims. “Doing the right” thing has clearly gone out of the window with cereal brands. Do they train their marketing department to be so brash and arrogant that they can’t see what they’re doing is wrong?
Is money such a driver as to ride roughshod over the real needs of our children?
Where’s the balance?

In the children’s markets we want to trust our brands; however when a trusted brand behaves in this way is it any wonder that we throw our hands up at the way children and moms are exploited.

Come on Kelloggs; stop it!

via Brandchannel | Just In Time For Flu Season, Kellogg Claims Its Cereals Boost Kids’ Immunity.